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Of Constraints and Strategies

Growing Inclusive Markets is a platform led by the United Nations Development Programme (UNDP) to facilitate the engagement of all actors for more inclusive business models so that the pursuits of wealth creation and human progress can work to mutual advantage.

GIM gathers relevant information, highlights good examples, develops practical operational strategies and creates space for dialogue.

One of GIM's key accomplishments has been the development of the Constraints and Strategies Matrix, informed by real-world case studies of Inclusive Business successes. By applying five core strategies, Inclusive Market planners can address market constraints with confidence. The strategies have been tested in the most challenging markets and proven by many years of success by many BoP enterprises.

Access BoP's role in serving developing country clients is to convert these "academic" strategies to real-world applications.